Marketing and Communications – 10 Percent Recruiting Ltd. – Professional Recruitment Agency in Canada

Marketing & Communications Industry Insights in Canada

The Marketing & Communications industry in Canada is experiencing significant growth and transformation, driven largely by the increasing dominance of digital marketing. As of 2024, digital media advertising accounts for 65% of the net advertising volume, encompassing platforms such as social media, online videos, and blogs. This trend is expected to continue, with digital marketing projected to surpass $12 billion by 2024. Despite this shift, traditional media like TV and newspapers remain relevant, with TV advertising campaigns delivering substantial impressions and maintaining a high level of consumer attention.

Content marketing has become a cornerstone of marketing strategies for Canadian businesses. In 2019, 60% of companies had implemented a content marketing strategy, leveraging the power of blogging to significantly boost website traffic. This approach underscores the importance of creating valuable and engaging content to attract and retain customers. Additionally, Canadian consumers exhibit a higher level of trust in traditional media advertising compared to digital platforms, making it essential for businesses to maintain a balanced marketing strategy that includes both digital and traditional media.

The industry is also characterized by its fast-paced nature and continuous expansion, reflected in the growing number of marketing, advertising, communication, and PR associations. These organizations provide valuable opportunities for professional development and networking, fostering a collaborative environment for industry professionals. Furthermore, there is a strong emphasis on diversity and inclusion within the industry. Initiatives like People of Colour in Advertising and Marketing (POCAM) and the Annual Visible & Vocal study highlight the contributions and experiences of BIPOC professionals, promoting a more inclusive and representative industry.

Overall, the Marketing & Communications industry in Canada is thriving, with a strong focus on digital marketing, content creation, and diversity. Staying informed about these trends and insights can help businesses make strategic decisions and effectively reach their target audiences.

Roles We Fill

Public Relations Specialists
Experts in media relations, crisis management, and brand reputation.
Marketing Communications Managers
Professionals who craft compelling campaigns and develop persuasive content.
Corporate Communications Officers
Skilled communicators who handle internal communications, executive messaging, and stakeholder relations.
Digital and Social Media Strategists
Specialists in leveraging digital marketing channels to reach your target audience.

How We Help

Ready to find the perfect candidates for your Marketing & Communications team? Contact us today to learn more about how we can help you achieve your hiring goals.

Specialized Recruiters: Our recruiters are experts in the Marketing & Communications field, with extensive networks and industry knowledge.
Tailored Solutions: We understand that every company has unique needs. We provide customized recruitment solutions to match your specific requirements.
Efficient Process: Our streamlined recruitment process ensures that you get the best candidates quickly, saving you time and resources.
Understanding Your Needs: We start by getting to know your company, its culture, and the specific skills and experience you require.
Sourcing Top Talent: Using our extensive network and advanced technology, we identify and attract the best candidates in the market.
Screening and Interviewing: We conduct thorough screenings and interviews to ensure that candidates not only have the right skills but also fit well with your company culture.
Presenting Candidates: We present you with a shortlist of the best candidates, complete with detailed profiles and our recommendations.
Ongoing Support: Our relationship doesn’t end once a candidate is hired. We provide ongoing support to ensure a smooth transition and long-term success.

Why Choose Us?

Choosing 10 Percent Recruiting means benefiting from our personalized service, where we build meaningful connections with both clients and candidates to ensure a perfect match. Our proven track record speaks for itself, as we have successfully helped numerous companies build strong Marketing & Communications teams. Additionally, our services are designed to be cost-effective, providing you with the best value for your investment.